If you’ve ever kicked yourself for not buying a rental in Indianapolis before the boom, you’re not alone. Back in 2015, you could pick up quality properties for under $100K, lock in solid cash flow, and ride a steady appreciation wave. Fast forward to today, and those days are gone.
But what if we told you that you might have a second chance?
That same overlooked potential, that same low-barrier-to-entry pricing, and that same window of opportunity is showing up again—this time in markets like Anderson, Indiana.
We genuinely believe Anderson could be one of those cities that, by 2035, investors look back on with regret: “I should have bought when I had the chance.”
Anderson is Quietly Heating Up
Let’s be clear: Anderson isn’t some trendy boomtown with flashy headlines. That’s exactly the point.
It’s flying under the radar, but things are shifting. And while the crowds are still thin compared to larger cities, seasoned investors are starting to take notice. As you can see below demand for rentals in Anderson has increased year after year since 2022.
Not only increased, but demand doubled in two years.
The market still favors those looking for affordable entry points and long-term gains. And the data shows demand isn’t going anywhere:
Why Now?
For investors who want to:
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Avoid the saturation and razor-thin margins of bigger metros
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Get in before competition drives prices up
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Find decent homes under $100K that actually rent for $1,200+
…Anderson checks all the right boxes.
Add to that the continued ripple effect from Indianapolis’ growth pushing outward, and you’ve got the makings of a market in transition. We’re already seeing more out-of-area buyers enter Anderson with the intent to scale. And with that surge will come tighter inventory, rising prices, and more competition for vendors and tenants alike.
Don't Confuse Opportunity with Simplicity
Anderson might be an easier place to buy, but that doesn’t mean it’s an easier place to manage.
You need the right team:
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One that understands the nuances of the market
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Has access to reliable local vendors (not always easy in smaller cities)
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And knows how to position your property to attract high-quality tenants
Whether you’re buying your first property or your fiftieth, your margins and stress levels will thank you for having professional support in place.
How Long Will My Home Be On The Market in Anderson?
If you think buying property in a smaller town means means a higher rate of vacancy– think again.
Below is the average Days on Market(DOM) for Anderson and Indianapolis for 2024 and part of 2025. As you can see Anderson’s DOM is comparable to Indianapolis:
Anderson, IN: A Market on the Cusp
What looks like a hidden gem today could be tomorrow’s story of “I almost bought there, but I waited.”
We’re not saying Anderson is the next Indianapolis. It isn’t. But in terms of timing, price points, and potential for solid cash flow, it’s one of the last few places in Central Indiana where the numbers still pencil out for immediate returns.
Ready to Talk Options?
Our brokerage is ready to help you make the most Anderson, Indiana. Click below to learn about our team, and contact them to talk!
