Re-Markting Your Home

Our aggressive marketing program gets your property rented fast.

We pride ourselves in being great marketers and minimizing your vacancy.

To that end, we try to be as aggressive as possible when it comes to marketing your home.

Previously, and in some cases, we would begin showing your property to new prospects as soon as your Resident provided notice. However, as technology has emerged and a new generation of renters has entered the market, we’ve had to re-think that strategy. 

So, beginning January 1st, 2019, we have made a much-needed change to our re-marketing process:

We will no longer show occupied homes to potential Residents. 

How Does This Benefit You?

1.) Marketing a home in move-in ready condition:

With all of the rental options available, Residents in the Indianapolis market have very high expectations. By marketing a home in move-in ready condition, you have the best shot at attracting the best possible Resident and the best possible rent rate.

Plus,  potential Residents will know exactly what they will be getting, which will cut down on any confusion.

2.) Avoiding Uncooperative Residents:

In most situations, existing Residents will not put forth the effort to ensure the home shows as well as possible during the last 30 days of a Lease Agreement. Residents do not normally take care of a home as an owner would, and it reflects in the way the home shows to prospective applicants.

Residents have little incentive to show the home other than being obligated in the Lease. Once the Residents begin packing to move, boxes begin to pile up and the home shows poorly.

Also, there will be no lost showings from a Resident blocking requests, or refusing to answer their phone to approve a showing.

3.) Avoiding a Lease Hold Over Crisis:

Avoiding a Lease Hold Over Crisis: Should the outgoing Resident need a few extra days or weeks to vacate the home, they could do so under their current lease agreement by paying the necessary rent and fees.

In the past, should a new incoming Resident have a signed lease agreement, and an outgoing Resident does not vacate on time – it creates a major problem for all involved.

This leads to a very negative situation that has resulted in broken leases, causing you more vacancy that would not have been necessary. 

4.) Self-Showings:

We currently use Tenant Turner as a Self Showing Service for all of our vacant rental properties. This technology gives potential renters a fast and convenient option to self-tour your property, and not have to wait to schedule a showing with an Agent.

Obviously, if the home is still occupied, self-showings are not an option.

Starting Later Does NOT Equal Increased Vacancy

We understand that starting showings later in the process may be a concern for you. But the bottom line is, from our years of experience, marketing a vacant, move-in ready property will attract better applicants and typically end up renting faster than occupied homes. 

In the long-run, we should be able to place a higher qualified Resident, at a higher rent rate, which will increase your overall return. 

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