Every Monday, we meet and discuss, among other things, the previous week’s rental marketing activity.
We discuss our showing levels.
Number of applications we processed.
Leases we signed.
And a host of other stuff.
All these Key Performance Indicators (KPIs) give us a good sense of the health of the rental market in Central Indiana.
Admittedly, this past Monday, I wasn’t excited about reviewing the previous week’s numbers. Given all the turmoil in the world right now, I was convinced we would see a sharp downturn in our numbers.
And… I was totally wrong.
Applications? Very strong.
Leases Signed? Right in line.
Now, clearly, we took a big turn last week here in Indianapolis, as our Governor announced a “stay at home” scenario that will last until April 6th.
So, we’ll see if showing levels continue to stay strong.
But, how do we explain why showing numbers and general rental activity continue to show strength?